NEON RACER
Fun project with a very open brief to produce a set of images and animations to simulate a tripple A game. This will be used as screenfills on Philips TV's in further promotional materials (product films and images) to promote the gaming capabilities of Philips TV's. We decided to go for a racegame to speak to a wide audience. And go all the way with color and lights to amplify the screen richness and show the Philips Ambilight effect (on the wall behind the screen) in its full glory.
Role: Concept / Look development / Animation / Shading / Lighting / Rendering / Compositing
Client: Twofish Advertising Agency
Brand: TP-Vision / Philips
Credits: 3D car models - Behr Bros & Squir
3D City models - Kitbash3D
Promotional materials
Process
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