AbbVie Viekirax & Exviera promo

For a medical application (exclusively for healthcare professionals) we made this short animation to promote the drug "Viekirax" and "Exviera". This drug is developed by the biopharmaceutical company AbbVie and is working against hepatitis C. The big challange in this promo was to blend the different 3D scenes and live action shoot in one silky smooth camera move. Also the organic movement and exploding virus was a challenge in 3D. A combination of different simulation techniques (hair, cloth, dynamics and Turbulence FD smoke) did the job. The design of the virus is based on documents we got from AbbVie. Thanks to Vincent Bisschop for helping me out with the styleframes.
Brand: AbbVieClient: Smokin' BarrelDate: 04-03-2015Role: Concept, 3D, Simulation, Animation, Visual FX Supervision
Credits: Vincent Bisschop (Styleframes), Lennert Busch (Audio) Joris Tideman (Project management) Marcel van der Velden (Direction) Floor Schroeijers (Producer), Marijn Zurburg (DOP) Gemma Probst (Focus Puller), Bart van Tunen (Light), HMS Amsterdam (Styling) 

Note: This is a unofficial alternative version (alternative ending). AbbVie is in no way responsible for this video.

Thanks to Pingo van der Brinkloev for the 3D Knitting Concept 



I’m Roald van der Meer, a freelance Motion Designer based in Amsterdam. I like to bring messages alive in well designed animations and illustrations. With passion for good storytelling, design and CG technology.

info@roaldvandermeer.nl www.roaldvandermeer.nl 0031 (0) 6 41019002 Louwesweg 1, Amsterdam